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Disney Creativity and Innovation Course

Disney Creativity And Innovation Course (44 contact hours)

Credit Recommendation: In the lower division baccalaureate/associate degree category or in the upper division baccalaureate degree category, three semester hours in Management, Business Administration, Organizational Development, Hospitality Management, or Management Development. (2/08) (4/11)

The Disney Creativity and Innovation Course combines theory and experiential assignments to introduce students to the main concepts of creativity and innovation. It will explore their crucial importance to individuals, organizations, and the entrepreneurial process. Students will learn various tools to promote creativity within themselves and others, processes to increase innovation, how to contribute to a creative team, how to manage creativity, and how to establish a culture of creativity within an organization. As a result, students should have greater understanding of and appreciation for the creative/innovative processes and be better able to harness and direct those forces for themselves and others. This course prepares students to contribute in a unique and productive way to today�s entrepreneurial and organizational demands.

Learning Objectives
After completing this course, the students should be able to:

  • Differentiate between the creative person, process, product and environment.
  • Explain the key aspects of the innovative process.
  • Define the aspects of the "intersection" and its importance in innovation.
  • Validate why creativity and innovation are important for entrepreneurial and corporate growth.
  • Assess creative development and prescribe a plan of action to enhance the ability to think more creatively and foster innovation.
  • Apply four primary tools for encouraging individual and group creativity.
  • List major barriers to managing creativity and innovation.
  • List primary management techniques to facilitate creativity and innovation.
  • Specify ways an organization can encourage and discourage a culture of creativity and innovation.
  • Explain the primary dimensions of the 7 Levels of Change.

Required Textbook and Materials:
Textbook (to be purchased prior to class)
Smith, Rolf (2011). The 7 Levels of Change. Reading, Pennsylvania: Tapestry Press.