The 7 Levels of Change

Thinking Diffferent for Diffferent Results

Rolf Smith: "So what's diffferent about the 2nd Edition?"

It's much more of a "Fieldguide for Innovators" focused on Thinking Diffferent for Diffferent Results:

There are four new chapters:

There are some completely new sections and as well as updated appendices:

And...the 2nd Edition increased in size by 50%, from 213 pages to 320 pages - all good ones!

"This is the book I should have written the first time. I think it's great - much more readable as well as significantly diffferent from the 1st Edition (1997)." - Rolf Smith